Hello! I am an experienced UI Senior digital designer. My passion is solving problems by creating beautiful and clean user interfaces, applying key design principles. I have an obsession with design, technology, wearable devices, and all things digital, specifically in the way we interact with them. I am always looking into how we can further our design methodologies, and how the industry can benefit from it. I have more than eight years of experience designing websites, apps, brands, and crafting experiences with a user-centered design methodology, leading every aspect of the digital product design process, from conception to delivery. I am always looking for exciting side projects to work on or get involved in, and the enthusiasm for creating new things is what kicks me out of bed every morning.
UI/UX Design: Visual design, pixel perfect graphics, sketching, wire-framing, rapid low-fidelity and high fidelity prototyping, interaction design and some animation. Information architecture, design hierarchy, and all interface elements.
Design Leadership: Managing websites and application design process from concept to delivery and mentoring junior designers and small design teams.
Product Design: CCompetitors research, MVP definition with key functionality. End-to-end support for product owners. Crafting experiences combining business and user needs in the most intuitive ways.
Helping BOXT from the early stages, create and maintain a visual identity, components library, and establishing new ways of working within the design team, providing solutions to the company design needs. Responsible for creating the company's first-ever Design System, working alongside developers and product owners to ensure the correct implementation and future proof of the design system.
Helped the design team in a four weeks discovery project, working alongside clients, and participating in design workshops, being responsible for the conceptualization and visual design language for the project. I also assisted the design team within an in-house client-side producing design assets, and delivering design solutions.
Working with brands such Capital, LBC, Radio X, Heart and many more. I’ve created user-centered designs for new and existing products with careful consideration of business requirements and user needs. Working within an Agile environment, I’ve helped to develop and maintain an evolving set of design patterns and style guidelines for all different brands, interaction flows, visual mockups, and prototypes for web and mobile applications. Presented design solutions and usability research to the senior executive team. Worked with a group of designers, product owners, and engineers building new features and improve the current products. As a Lead designer, I was responsible for products like Capital website restyle, the generation 1 for iOS and Android Apps (Award-winning app “Best User Experience” At the Connies 2017), MyRadio, Global Player, also for iOS, Android, and Apple TV. I’ve focused on creating a consistent user interface, component libraries for future brands and evolve them to adapt to each brand particular identity.
I enjoyed every single day at this great agency in London as a mid-weight integrated designer. Working on projects for clients such Mercedes-Benz, Smart, Bacardí, Bombay Sapphire, BBC Children in need, Weve, Penguin Books and many more. Providing designs for both, digital and print.
Lead designer for a music startup company based in Los Angeles. My duties consisted of providing flows and user journeys, as well as creating mockups, presentations, responsive web designs, asset preparation, and documentation, working with remote developers to ensure the correct implementation. Managing and mentoring two other junior designers.
Responsible for all the visual designs for the group, brand identity, printing material and online digital presence. Working with the marketing department, creating all marketing design material for print and web.
Following the desire of growing as a professional and start doing things differently, I decided to partner up with a colleague and start working as a creative team for specific projects. Together, we have been creating brands with identity, provide web design services, and manage multiple design project from start to finish, overseeing technical implementation.
Developing ideas from concept to final designs, for multi-platform projects such as marketing campaigns in digital and print. Working closely with development team to ensure technical feasibility and correct design implementation.
Provided art direction and assist Creative Director overcoming multiple projects in different areas such print, editorial, branding and web design for a wide variety of clients.
See the full portfolio in Behance
(Update in progress)